Today I read yet another article on how to market to Millennials (born from the early 1980s to early 2000s). This one went on to compare some similarities between Millennials and Baby Boomers.
The funny thing about the entire premise is that it completely flies in the face of one of the most talked about aspects of marketing today – personalization.
We’re all gathering as much data as we can on every individual in America. Companies are going further by collecting and compiling data on everything a user does in that company’s ecosystem.
With that data, companies are targeting all forms of digital communication to try and guess what a customer might buy next based on what they’ve already purchased.
So given all that user-level data, why are we still talking about individuals like they can be generalized at a fairly arbitrary generational level?
Last night, I had an unusually vivid dream that I was engaged in a fairly long discussion with David Bowie about me becoming his personal assistant.
It ended with him stealing my wallet.
Can you imagine 535 new congressmen in the nation’s capital? (Yes, I realize we only vote for one-third of the Senate at a time, so that slows the plan down by six years.) Instead of slowly bringing in new people who can be taught by the old how to grease each other’s palm and scratch each other’s back to entrench themselves in the system, you’d have 535 people who wouldn’t even know where their offices are.
There’d be no existing relationships with lobbyists. No one would be well-versed in parliamentary rule. They’d probably have to rewrite the rules of the House and Senate. They’d look at the way the system has been working – like any outsider looking at a new company – and start addressing all of the problems that make it defective. Special interest groups would have no hold on any of them. The new representatives and senators wouldn’t owe anything to anyone except the voters.
And they’d all be emboldened. There’d be no established leadership to fear. There’d be no senior members who could put the hammer down and prevent them from speaking their mind.
Debate would be honest, and people would say what they mean. I think this is why some people are so excited for the 2014 election. For conservatives, it’s a chance to fight back against Obama’s policies. But if you look at all the career politicians in trouble, it’s really a chance to clear the decks of Democrats AND Republicans and start again in the United States Congress.
Sometimes you hear people cite research that says “Cancer is on the rise,” or “There are more people suffering from some form of cancer than ever before.”
But we’re also living longer than ever before. What if cancer is a somewhat natural phenomenon, and we simply weren’t living long enough to get it to the degree we are now? How would we know until we were finally living long enough.
Kind of makes me wonder if there aren’t foods that we eat that are poisonous. It just takes about 80 years for the poison to take effect, like a timebomb.