Monthly Archives: February 2012

What could be better than world peace?

Madonna’s Super Bowl halftime show ended with the phrase “world peace” written across the field for all to see. It’s a common and friendly sentiment, to be sure. But I recently came across a great question that I’d never thought … Continue reading

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It could be worse

I don’t know if this is a function of age or a sign of the times, but I’ve been noticing that when bad things happen, I seem to be running into more and more people who conclude that “it could … Continue reading

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Evolution of the species

It took until 2012, but I finally walked into a restroom (at work) to hear the sounds of someone playing a video game on their phone from one of the stalls. (In case you’re unfamiliar with the layout of a … Continue reading

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Who cares what I think?

While running this morning, I was thinking about my blog and all of the other blogs and what motivates people to write them. I mean, why would anyone read my blog? Who cares what I think? Who wants to read … Continue reading

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The ice age is coming, the ice age is coming

According to this article in the Daily Mail (from the UK), there’s a mini ice age on the way. So I guess we’ve overcorrected. Our response to global warming was to stop driving Hummers, remove the freon from our refrigerators, … Continue reading

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I have a very healthy ego

I’m even proud of how humble I am. (I really am humble… it’s quite amazing…) – My name is Jon Friesch, and I like to think I’m fairly self-aware.

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My work with madison.com

Over the course of my professional marketing career, I’ve done a lot of work digging into products to find the compelling story and then working with a skilled team to tell it in an effective and engaging way. All of … Continue reading

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The in-house marketing department is not an agency

When I started at Capital Newspapers, we were using Lindsay, Stone & Briggs, a Madison-based advertising agency, to do our creative and brand development work. We were paying them lots of money to try and win us over to their … Continue reading

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