Monthly Archives: April 2012
Peppermint Patty – futurist
Two nights ago, while engrossed in reading the 1979-1980 edition of “The Complete Peanuts,” (it’s important to keep up on industry reading, you know), I was struck by the foresight of the January 17, 1979 strip by Charles M. Schulz: … Continue reading
Tootsie Pop science
When I was growing up, the most pressing question regarding Tootsie Pop science was “how many licks does it take to get to the center of a Tootsie Pop?” But yesterday, when I handed a Tootsie Pop to my daughter’s … Continue reading
Being pro-me doesn’t make me anti-you
I read this in a blog today, and I wanted to repeat it in mine. Too often, when one articulates an appreciation or desire for one thing or outcome, people read into that a dislike for what they consider the … Continue reading
It’s been 3 years, Wisconsin… please send doughnuts
On April 24th of 2009, I hopped in my car with a friend of mine and started the drive from Madison, Wisconsin to Seattle, Washington. We went across Southern Minnesota, into Iowa and through South Dakota. Earlier that month, I … Continue reading
37signals’ failed case for customer service by email
We use Basecamp in the Corbis Marketing Department as our project management tool. In my opinion, and for how we use it, it’s a great piece of software that allows us to track projects in a consistent, timely and organized … Continue reading
Time to change the sign outside
Today, after 42 plus years, I was finally shit upon by a bird. I’ve been told that it’s good luck, but I think that’s simply a justification by those who feel stupid about getting shit on by a bird (a … Continue reading
The credible hulk
As Stan Lee would say… ’nuff said. – My name is Jon Friesch… Make Mine Marvel.
“It matters to me that you’re impressed”
I recently caught an old episode of Mad Men from one of the earlier seasons. In it, an aspiring and Ivy League-educated Pete Campbell says to one of the executives in the ad agency at which he works, in a … Continue reading
How to prevent Friday the 13th bad luck
It occurred to me this morning that the way to avoid any bad luck befalling me today is to engage in every superstition and taboo act I can. Basically, I’m going to flood it out. Before the day is out, … Continue reading
Looking at things from a different perspective
One of the reasons I get so passionate about marketing is because it’s really about perspective. To be good at marketing, I think one must understand that people look at ideas, issues and events through personalized filters they have developed … Continue reading
