Category Archives: marketing
Mr. Trololo – brought to you by soviet censorship
I was cleaning up my email box, and I noticed an email from my sister with a link about the death of Eduard Khil – better known as “Mr. Trololo” thanks to his unearthed (and somewhat freaky) YouTube video of … Continue reading
Horizontal in a vertical world
weather.com, the Weather Channel’s site, recently changed their format and appearance. One of the more significant changes was to move from a horizontal layout of their 10 day forecast to a vertical layout (as seen below): The only problem is … Continue reading
Occupy… just occupy
I walked through downtown Seattle today, saw the remnants of the Occupy movement and couldn’t help but think… It’s funny, but for a group of people trying to stop society – traffic, commercie, pedestrians, etc. – they didn’t really think … Continue reading
Peppermint Patty – futurist
Two nights ago, while engrossed in reading the 1979-1980 edition of “The Complete Peanuts,” (it’s important to keep up on industry reading, you know), I was struck by the foresight of the January 17, 1979 strip by Charles M. Schulz: … Continue reading
37signals’ failed case for customer service by email
We use Basecamp in the Corbis Marketing Department as our project management tool. In my opinion, and for how we use it, it’s a great piece of software that allows us to track projects in a consistent, timely and organized … Continue reading
The credible hulk
As Stan Lee would say… ’nuff said. – My name is Jon Friesch… Make Mine Marvel.
Looking at things from a different perspective
One of the reasons I get so passionate about marketing is because it’s really about perspective. To be good at marketing, I think one must understand that people look at ideas, issues and events through personalized filters they have developed … Continue reading
Creating a differentiator
I just heard a radio ad for Circle K this morning in which their key claim was “Our hotdogs are 20% larger than the competition’s.” I couldn’t help but wonder if they had market research that told them that people … Continue reading
