A lesson in packaging and pricing

Just came from Albertson’s – our local grocery store – where I took this picture of their egg display.

Obviously, the Research Department in Albertson’s Egg Division told them that people purchase eggs in three quantities – one dozen (12), one-and-a-half dozen (18) and five dozen (60).

After all, this is why we research customer behavior, right? So we can make the most intelligent decisions on stocking, packaging, pricing and promotion.

– My name is Jon Friesch, and for $12, I don’t think five dozen eggs is a bad deal.

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