Monthly Archives: March 2012

The value of a perfect burrito

A lot of what you hear people say these days regarding successful marketing has a lot to do with having a product that serves a purpose, solves a problem, tells a story, etc. Generally, that’s true. No amount of creative … Continue reading

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World Party’s Arkeology coming April 10

One of the greatest and most unnoticed musicians of the past 30 years, in my opinion, is Karl Wallinger. Wallinger started as the pianist for the Waterboys – known for their song “Whole of the Moon,” among others. He left … Continue reading

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Recovering from a bad marketing decision

I recently received a text on my phone from Beacon Plumbing that read: “VALUED CUSTOMERS: Beacon Plumbing has gone mobile. To receive future discounts via text reply BEACON to opt in. 2endtxtSTOP” At this point, in 2012, spam is pretty … Continue reading

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Partying with the gummys

This is a hollow, 17″, 26 pound, 32,000 calorie gummy bear with a hollow stomach that holds one liter of punch, booze, candy, buttercream frosting or whatever you want to put inside of it. It’s available at Vat19 for $150, … Continue reading

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Marketing mis-steps and the assault on free speech

Nike recently released their Nike SB Dunk Low shoes, which are apparently “unofficially” named “Black and Tans.” The issue with the name is that there was apparently a British paramilitary group from 1920 to 1921 who patrolled regions of Ireland … Continue reading

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