The last time I was in Atlanta, I woke up around 5:30 (not unusual for me) and went for a walk around downtown area.

When I got around the CNN building area, I looked across this huge field and saw this billboard…

This is one of those ads for which I would have loved to be in the room during development. It’s probably not one that could evolve into a campaign. But sometimes, when you get an idea this good, you have to go for the one-off.

Three cheers for the group that came up with it. It’s possible the execution could possibly have been better, but with an idea that good, it really didn’t matter.

Huzzah.