Tag Archives: brand development

My work with madison.com

Over the course of my professional marketing career, I’ve done a lot of work digging into products to find the compelling story and then working with a skilled team to tell it in an effective and engaging way. All of … Continue reading

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Brand marketing in 2012 – actions speak louder than words

I couldn’t agree more with this AdAge article. In essence, it’s saying something marketing people in most companies believe, but not many practice: A business’ brand and how genuinely they live that brand is more important to their bottom line … Continue reading

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