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Tag Archives: international newspaper marketing association
Hire outside your industry
When I was with Capital Newspapers, I developed an informal rule of not hiring anyone from within the organization. The newspaper industry was already facing some challenges before the rise of the Internet as a news source started seriously eroding … Continue reading
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Tagged building a marketing department, capital newspapers, hire from outside industry, hiring a marketing professional, hiring from within industry, how important is experience, how to build a marketing department, how to hire, inma, international newspaper marketing association, jon friesch
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My work with madison.com
Over the course of my professional marketing career, I’ve done a lot of work digging into products to find the compelling story and then working with a skilled team to tell it in an effective and engaging way. All of … Continue reading
