Tag Archives: jeff johnson

The first rule of marketing

Ok, like with anything dynamic, there are many important laws of marketing. But I’m going to go ahead and put a stake in the ground and focus on customer retention. I think this is the most important rule: It’s easy … Continue reading

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What did you do this year?

December 31 is an annual (and arbitrary) milestone date. It’s the time media outlets get to compile their best-of reels from the past year. In my early 20s, I started compiling and acknowledging various milestones of my own. Significant events … Continue reading

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Tales from the campaign: part eleven – the final results

[Note: The observations, impressions and interpretations found here are my own and do not necessarily reflect those of Jeff Johnson, who’s campaign this series is about. This series is about the marketing behind Jeff’s campaign. This is part x in … Continue reading

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Tales from the campaign trail: part ten – marketing judo

[Note: The observations, impressions and interpretations found here are my own and do not necessarily reflect those of Jeff Johnson, who’s campaign this series is about. This series is about the marketing behind Jeff’s campaign. This is part x in … Continue reading

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Tales from the campaign: part nine – digital marketing

[Note: The observations, impressions and interpretations found here are my own and do not necessarily reflect those of Jeff Johnson, who’s campaign this series is about. This series is about the marketing behind Jeff’s campaign. This is part x in … Continue reading

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