Tag Archives: market research

Remembering Pat McGovern (or, The McGovernor)

Earlier this week, I happened to notice in Forbes that Founder of the International Data Group (IDG), Pat McGovern, passed away. IDG owned and ran a few hundred magazines over the years – most notably PC World Magazine, where I … Continue reading

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Creating a differentiator

I just heard a radio ad for Circle K this morning in which their key claim was “Our hotdogs are 20% larger than the competition’s.” I couldn’t help but wonder if they had market research that told them that people … Continue reading

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