Monthly Archives: September 2014

How about no tracking?

Posted on September 23, 2014 by Jon

Companies who are only fairly sophisticated with their marketing collect nearly every possible data point possible on each one of their customers – and often even on their browsers (people who stop by the website, but don’t purchase). They tell … Continue reading →

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Personalization or generationalization

Posted on September 10, 2014 by Jon

Today I read yet another article on how to market to Millennials (born from the early 1980s to early 2000s). This one went on to compare some similarities between Millennials and Baby Boomers. The funny thing about the entire premise … Continue reading →

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The progression

Posted on September 7, 2014 by Jon

Opportunity –> Experience –> Perspective –> Empathy –> Understanding Opportunity: Sometimes opportunity simply presents itself. But more often than not, it is created. You create opportunities by being friendly and hardworking – someone that others want to be around when … Continue reading →

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